Tuesday, May 8, 2012
Burn Notice - Season 6 - Fans to Pick Opening Title Sequence - Press Release
“As fans are our most important stakeholders, we love when we can actively engage them in our creative process,” said Alexandra Shapiro, USA’s executive vice president, brand marketing and digital. “Integral to our ongoing social strategy is the ability to not only listen, but hear what our fans are saying -- their preferences are increasingly informing how we develop, program and go to market.”
By going to www.BurnNoticeFanVote.com or the BURN NOTICE Facebook page, http://facebook.com/burnnotice, fans can view video of both sequences and register their vote starting Wednesday, May 9, through Wednesday, May 23 at noon ET. They can also share their preferences through USA Character Chatter (www.characterchatter.com ), which harnesses and amplifies the social buzz around the series by funneling in real-time a feed of text, images, and video from all social streams including Facebook, Twitter, Flickr and YouTube. The network will drive fans to vote via on-air snipes, as well as information on the BURN NOTICE website, and call-outs on social outlets including Facebook and Twitter.
“I’m thrilled to share the creative process with our fans, who have been an integral part of BURN NOTICE – from our comic book to their interaction with the show talent on Character Chatter,” said series creator and executive producer Matt Nix. “I look forward to connecting with them as we decide between the new main title sequences, one reflecting the current style and the other taking an entirely new approach. It's a very exciting start to an action-packed sixth season.”
Last season left Michael in turmoil after his long-time on-again/off-again girlfriend and love of his life, Fiona Glennane (Gabrielle Anwar) turned herself in to the FBI on charges of terrorism in order to save him from an extreme case of blackmail. With Fiona in federal custody, Michael’s emotions and nerves hit maximum capacity as he and his crew; ex-navy seal Sam Axe (Bruce Campbell) and burned counterintelligence expert Jesse Porter (Coby Bell), must band together to hunt down Anson (guest star Jere Burns) and rescue Fiona. Meanwhile, Michael's mother Madeline (two-time Emmy Award-winner Sharon Gless) remains the no-nonsense voice of reason for the gang. Exciting guest stars this season include John C. McGinley, Lauren Stamile, Seth Peterson, Kristanna Loken and Faran Tahir.
BURN NOTICE was created, written and executive produced by Matt Nix. Mikkel Bondesen and Alfredo Barrios also serve as executive producers. The series comes from Fox Television Studios and Fuse Entertainment.