STACY KEIBLER TO HOST Lifetime’S ALL-NEW
REALITY-COMPETitION SERIES SUPERMARKET SUPERSTARS
Program to Feature Aspiring Contestants Pitching Food Product
Ideas to Win National Launch in Major Grocery Chain
LOS ANGELES, CA (August 10, 2012) – Lifetime has picked-up the all-new reality-competition series Supermarket Superstars,
hosted by Stacy Keibler, in which aspiring food product inventors will
pitch their concepts to a panel of industry experts for a once in a
lifetime chance to have their creation launched nationally in a major
grocery chain. The announcement was made today by Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks.
Produced by The Weinstein Company (Project Runway) and Studio Lambert (Undercover Boss), Supermarket Superstars
will feature contestants pitching their creations to three mentors. As
the mentors critique each idea from their own professional
point-of-view, each contestant must then further develop and refine
every aspect of their product before presenting the final concept to a
top supermarket buyer. The winner of each episode will be rewarded with
an investment in their product and a chance to return in the season
finale, where one individual’s dream will be realized when their product
receives a nationwide launch and is introduced to millions of customers
in a major grocery chain’s stores throughout the country.
Lifetime has ordered ten episodes of Supermarket Superstars,
which will be executive produced by Bob and Harvey Weinstein
(Co-Chairmen of The Weinstein Company), Meryl Poster and Barbara
Schneeweiss of The Weinstein Company, Stephen Lambert and Eli Holzman of
Studio Lambert, showrunner Rhett Bachner and Rob Sharenow, Gena McCarthy and Stephen H. Schwartz of Lifetime.
Actress, host and model, Keibler has appeared in a number of projects, including Men At Work, Chuck, Psych, How I Met Your Mother, What About Brian and the Adult Swim series NTSF:SD:SVU, among others. Additionally, she appeared as a contestant on ABC’s hit show Dancing with the Stars.
ABOUT THE WEINSTEIN COMPANY
The Weinstein Company (TWC) is a multimedia production and
distribution company launched in October 2005 by Bob and Harvey
Weinstein, the brothers who founded Miramax Films in 1979. TWC also
encompasses Dimension Films, the genre label founded in 1993 by Bob
Weinstein, which has releasedsuch popular franchises as SCREAM, SPY KIDS
and SCARY MOVIE. Together TWC and Dimension Films have released a broad
range of mainstream, genre and specialty films that have been
commercial and critical successes. TWC releases took home eight 2012
Academy Awards®, the most wins in the studio’s history. The tally
included Best Picture for Michel Hazanavicius’s THE ARTIST and Best
Documentary Feature for TJ Martin and Dan Lindsay’s UNDEFEATED. THE
ARTIST brought TWC its second consecutive Best Picture statuette
following the 2011 win for Tom Hooper’s THE KING’S SPEECH.
TWC is also active in television production, led by former Miramax
Films President of Production and current President of Television Meryl
Poster, with credits including the Emmy® nominated and Peabody Award
winning reality series Project Runway, spin-off series Project Runway
All Stars and Project Accessory, the VH1 reality series Mob Wives,
spin-off series Mob Wives Chicago and Big Ang, and the critically
acclaimed HBO comedy/crime series The No. 1 Ladies' Detective Agency
which also received a Peabody Award. The company is currently in
pre-production on the martial-arts epic Marco Polo for Starz.
ABOUT STUDIO LAMBERT
Studio Lambert is a fast-growing independent television production
company based in London and Los Angeles. It specializes in creating and
producing entertaining, non-scripted programs for the UK, US and
international markets. It launched in Soho, London, in March 2008 and
six months later opened a USoffice in Culver City, CA. It produces
programs for a wide range of American and British networks and its
formats and finished programs are distributed internationally by
All3Media International. Studio Lambert is backed by
All3Media, a global group of production companies and an international
distribution company (click here for further information about
All3Media).
ABOUT LIFETIME
Lifetime Television is committed to offering the highest quality
entertainment and information programming, and advocating a wide range
of issues affecting women and their families. The network posted major
growth in viewership among the key demographics in Second Quarter 2012
versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5%
among Adults 18-49 and +1% in Women 25-54. Additionally, among Women
18-49, Lifetime marked the network’s strongest 2Q growth in 10 years.
Lifetime Television®, LMN®, Lifetime Real Women®
and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC,
a subsidiary of A+E Networks. A+E Networks is a joint venture of
theDisney-ABC Television Group, Hearst Corporation and NBC Universal.
